Overview: A design based on our authored design guidelines for the first 'experience centre' for an internationally owned Baijiu brand in Liaocheng, Shandong.
Design: The facade was designed to reflect the history of the brand by taking elements of the historic liquor manufacturing site in Chengdu and interpreting these with modern materials. This design will be repeated across a national rollout of the experience centre. The interior follows the same principle providing retail and tasting areas at ground floor and VIP tasting / mentoring rooms at 2nd floor.
Project status : currently under construction
Project status : currently under construction
Role : Design Lead and client support
